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Lifestyle PR
Want to build awareness about your brand or inspire a new generation of followers? Don’t wait for your prospects to find you – get your story in front of them in the media they already consume.
I help global organisations, brands and purpose-led businesses turn complex ideas into compelling stories that build trust, attract media attention and connect with audiences.
Calling on 15+ years’ experience as an Australian lifestyle journalist, this is a premium and bespoke service, where I work closely with clients to identify the stories the media is most likely to lap up.
This process involves interviews and brainstorming sessions to unlock your most extraordinary angle. I also partner with photographers for media-friendly profile pics, then work with my extensive media contacts to create spectacular “earned” media stories to attract attention far beyond your usual reach.
“Kim played a key role in introducing Winter Olympians to Australian lifestyle media and entirely new audiences. Her connections across the lifestyle and consumer media landscape are second to none. She knows how to create opportunities that work for both the athletes and the media, and the results speak for themselves.”
Lauren Ryan
Founder, BTB Consulting
